CONSUMER CONSIDERATIONS IN BUYING A HOME IN URBAN CITIES

Secure Urban Design in Terms of Passive Defense Approach; Analytical Considerations for Improving Form-based Characteristics in Iranian Cities

Discretionary unplanned buying in consumer society

This paper addresses a disjunction between consumer behaviour discourse about ‘impulse buying’ and the reality of shopper behaviour in contemporary marketing and retail environments, by revising the concept of unplanned buying. ‘Discretionary unplanned buying’ is distinguished from impulse buying and is argued to be part of the core meaning of a ‘consumer society’. Consumers buy goods and servi...

Investigating Factors Affecting Urban Growth of Large Cities in Iran

The present paper focuses on determining the most important factors affecting urban growth in large cities of Iran through modeling and comparing the common and diverse points of urban growth obtained from other studies. For this purpose, by reviewing the theoretical concepts associated with urban growth, quantities and measurable variables are developed as proper frameworks to study the influe...

Brand Loyalty – Influencing Consumer Buying Behaviour

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...

Stage antecedents of consumer online buying behavior

Unlike previous research which adopts simultaneous measures to examine customers’ satisfaction with the entire online shopping experience, this study examines two important stages of online buying behavior: ordering and fulfillment. The explicit consideration of the two stages acknowledges the fact that in an online environment, the two stages are distinct and there is a delay between the time ...